All products will be judged by a panel of industry experts including bakers, nutritionists, product developers and food critics.
Samples of each product must be delivered to Ashdown Manna Cookery School, Blackham, East Sussex, TN3 9TN, on Monday 2 October between 9am and 5pm.
Products are judged and scored ‘blind’ – with judges unaware of the product’s manufacturer/retailer – on key criteria including:
- Value for money
Judges will select one product as a Winner in each category. One or more product may be awarded Highly Commended.
The British Baker Christmas Stars winners will be announced in a web broadcast on Wednesday 11th October at 3pm – in time for you to really ramp up your Christmas marketing activity!